Citi have released a great new product, the Global Currency Account. Aimed at those who live, work and play around the globe, we brought the messaging to life with aspirational influencers. Working with renowned travelling chef Adam Liaw and business icon Naomi Simson, we created a suite of video content, optimised for social. The hero videos were showcased on LinkedIn, where Naomi occupies one of the leading influencer spots, as well as Instagram and Facebook, where Adam's rich visuals have gained him a strong following.
We further optimised the content into specific 6 second slots for story placement in Instagram, providing a simple yet effective brush with the product. We also complemented it with an animated explainer in a cool, complementary blue palette.