With the brief to showcase the exciting variety of Singapore's neighbourhoods through a creative and playful expression of possibility, we decided to forego the usual tourism photography for something far more imaginative.
With Patrick Tao on the tools, we crafted and animated exceptionally detailed 3D models of key locations, complete with artfully stylised icons such as the Merlion and Marina Bay Sands.
We then worked with OOH!Media and Space66 on making the outdoor panels interactive and with Facebook on launching them into animated mobile experiences via a scannable Messenger code!
