When Heinz asked us to smother Melbourne's Southern Cross Station in an OOH takeover, to say we were excited is an understatement. When we found out we had to deliver upon 188 placements, we kept it simple and let the volume do the work. Bold, delicious photography paired with AFL-themed copy helped to land a smile on commuters throughout the month (and drive a fair bit of hunger too).
When it came time to pitch this in to Heinz, we took it a step further and did it in VR! Using the power of SITU360 we also helped the guys at FGMNT land a MADC Stars Award for Technology!
Big thanks to Kat Mercer, FGMNT, Prodigious & Space66.