It's not the first time we've worked with WWF and I hope it's not the last. They do such a great job so when the opportunity came up to help join the fight to save a national icon, we dug in!
Working with our talented team at Publicis Content, including the incredible Art lead Patrick Tao, we brought this campaign to life across social, culminating in a 'Koala Museum' activation at Circular Quay, where people could imagine a world without these furry friends and sign the petition against the NSW Government's current deforestation approach.
We helped the WWF gain over 60,000 signatures and scored a tonne of earned media, with major news networks coming down on the day to broadcast and share the message.
Finalist across Festival of Media (impact) and Media Federation Awards (cause marketing).